Every design starts in a dance bag.
Made by a dancer, for dancers.
DanceEssentialsUK started with a simple problem: the tote bags, bottles and tees at the studio all looked the same, and none of them looked like dance. Ella — a dancer herself — started sketching designs that actually belonged in a dance bag, then brought them to life one order at a time.
Every product on the shop begins as one of Ella's own drawings, so no two collections look like anything else on the racks at competition day.
— Ella, founder of DanceEssentialsUK